- Date: 08-11-2009
- Publication: Al-Souk Al-Arabia

• Better Home Group celebrated the joining of Spinneys chain stores to Cityscape Mall, which it owns, manages and undertakes its establishment in the Sixth of October on an area of 27,000 square meters with investments of LE 300 million.
• Spinneys will become the main commercial store in the Mall, which will include tens of names and famous international brands.
• At a press conference at the Four Seasons Nile Plaza, with the attendance of a number of leaderships and the two companies' officials, Engineer Essam Adel, Chairman of the Board of Directors of Better Mall; and Shadi Ashkar, Spinneys Egypt General Manager, signed the contract.
• Adel said that Cityscape Mall will include more than 100 stores, four cinemas and a large parking area that will be managed by US Projex Company.
• According to him, it has been designed according to the latest scientific architecture containing advanced facilities and modern infrastructure.
• Its official inauguration is expected in July 2010 and it will provide 5,000 job opportunities, he added.
• Adel pointed out that Cityscape Mall will encompass an artificial lake and island providing splendid scenery, which could be utilized in holding promotional events and festivals.
• He referred to the existence of a food court providing best fast foods. The center will comprise an events area amounting to 2500 square meters without columns covered by a BVC Teflon substance that is designed in Hungary, he stated. He explained that it will include great services for children.
• Adel recounted by saying that Better Mall possesses an ambitious plan for expansion in the Egyptian market, as it plans to establish tourist resorts in Al-Ain Al-Sokhuna and the Northern Coast, as well as establishing Cityscape mall chains in economically promising areas nationwide.
• He indicated that the company's investments in Egypt amount to around LE 1.7 billion embracing more than 400 employees.
• Spinneys general manager confirmed his happiness for joining Cityscape Mall, which provides an ideal place for shopping.
• He asserted that Spinneys store chains are regarded as the largest retail seller in the Middle East and North Africa. According to him, it was able to acquire Egyptian consumers trust thanks to its varied and high quality products.
• The supermarket area is 2000 square meters offering high quality products and distinguished services to meet consumers' requirements, as part of Spinneys blueprint in Egypt, which aims to augment in various areas, he pointed out.