- Date: 10-11-2009
- Publication: Al-Alam Al-Youm

• Better Home Group celebrated the joining of Spinneys chain stores to Cityscape trade center, which it owns, manages and undertakes its establishment in Sixth of October on an area of 27,000 square meters with investments of LE 300 million.
• Spinneys will become the main commercial store in the trade center, which will include tens of names and famous international brands.
• At a press conference at the Four Seasons Nile Plaza, with the attendance of a number of leaderships and the two companies officials, Engineer 'Essam 'Adel, Better Mall CEO and Shadi Ashkar, Spinneys General Manager in Egypt, signed the contract.
• 'Adel said that Cityscape will include more than 100 commercial stories, four cinemas and a large parking area that will be managed by Projex American Company. According to him, it has been designed according to the latest scientific architecture containing advanced facilities and modern infrastructure.
• Its official inauguration is expected in July 2010, he added. Better Mall CEO confirmed that it will provide around 5000 working opportunities.
• 'Adel pointed out that Cityscape will encompass an artificial lake and island providing splendid scenery, which could be utilized in holding promotional events and festivals. He referred to the existence of an area for restaurants providing best and good quality fast foods.
• The center will be comprised of an events area amounting to 2500 square meters without columns covered by a BVC Teflon substance that is designed in Hungary, he stated. He explained that Cityscape will include great services for children.
• 'Adel recounted by saying that Better Mall possesses an ambitious plan for expansion in the Egyptian market, as it plans to establish tourist resorts in Al-'Ain Al-Sokhuna and the Northern Coast, as well as continuing Cityscape mall chains in economically promising areas nationwide. He indicated that the company's investments in Egypt amount to around LE 1.7 billion embracing more than 400 employees.
• Spinneys general manager confirmed his happiness for joining Cityscape commercial center, which provides an ideal place for shopping. He asserted that Spinneys store chains are regarded as the largest retail seller in the Middle East and North Africa. According to him, it was able to acquire Egyptian consumers trust thanks to its varied and high quality products.